#fiat

FIAT stands for Fabbrica Italiana Automobili Torino. The brand has a long and distinguished history, having been founded on July 11, 1899, in Turin, by a group of prominent entrepreneurs and aristocrats led by Giovanni Agnelli. Originally established as an automobile manufacturer, FIAT quickly distinguished itself through technological innovation, motorsport success, and an expanding range of vehicles suited to both popular and luxury markets. Over the decades, FIAT evolved into a diversified industrial conglomerate, extending its reach far beyond automobiles. It played a central role in Italy’s economic and technological development throughout the twentieth century, establishing subsidiaries and strategic interests in sectors such as railways, aviation, military vehicles, metallurgy, insurance, publishing, and finance. By the mid-century, FIAT had become the largest industrial and private financial group in Italy, with a decisive influence on national policy, labor, and industrial design. The company also acted as an incubator for talent, fostering engineering and design excellence that shaped the Italian automotive identity. Its production facilities—most notably the Lingotto and Mirafiori plants in Turin—became symbols of Italian industrial modernity. FIAT’s legacy is deeply intertwined with Italy’s social and economic fabric, and it remains one of the country’s most internationally recognized brands.

We'll tell the story of this company on the occasion of its anniversary or when it will reach a sufficient number of cars. 

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