Creative, publicist, enthusiast and collector of sports cars. He married Francisca (a.k.a. Cica) Lurani.
Founded Pirella Goettsche in Milan together with Emanuele Pirella, 1981; the company joined the Lowe Group and changed its name to Pirella Gottsche Lowe, 1985; formed media agency Chorus Media in a joint venture with CIA Medianetwork, 1995; name changed to Lowe Lintas Pirella Goettsche & Partners, 1999.


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