Ferdinand Alexander Porsche nicknamed "Butzi", son of Ferry Porsche, grandson of Ferdinand Porsche, was a German designer whose best known product was the first Porsche 911. While his grandfather and father were engineers, he was more involved into working out the appearance of a product. He never thought of himself as an artist or designer, but more as a technically talented craftsman in shaping. When it came to the design works of the coachwork for the company's most successful car so far, the Porsche 911, Ferdinand Alexander was heavily involved, as it was family tradition that every generation of the Porsche family took part in the genesis of a new car generation. Ferdinand Alexander also shaped another important car, the Porsche 904. After the family decided to change the company's legal form and to keep the family out of its management, Ferdinand Alexander founded his own industrial design company, Porsche Design.



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