The "Coppa d'Oro Villa d'Este", the international Concours d'elegance for motor cars, was held for the first time on the 1st of September 1929 following a joint initiative undertaken by the Automobile Club of Como, the Grand Hotel Villa d'Este and the Comitato di Cura di Como. The 1930 Concorso di Villa d'Este was marked by the institution of the Gran Premio Referendum, which was awarded on the basis of a secret vote cast by the spectators. After the Concorso d'Eleganza Villa d'Este was last held in its original form with the first new post-war vehicles in 1949, the event was forgotten for almost 40 years.
The first attempt at revival was made in 1986 and the next Concorso was held in 1995.
We'll tell the story of this event on the occasion of its anniversary or when we reach a sufficient number of cars.
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The census of all the cars related to this topic is in progress.