#EnricoGalliera

Enrico Galliera is an Italian executive who has served as Ferrari’s Chief Marketing and Commercial Officer since April 2010. Prior to joining Ferrari, he held various senior roles at Barilla, including Export Market Director and General Manager for Southern Europe. At Ferrari, Galliera has been instrumental in shaping the brand’s commercial strategy, emphasizing exclusivity, customer experience, and the development of limited-edition models. Galliera played a pivotal role in the launch of the Monza SP1 and SP2, the inaugural models of Ferrari’s Icona series introduced in 2018. He collaborated closely with Flavio Manzoni, Ferrari’s Head of Design, to define the vision behind these models, which pay homage to classic Ferrari barchettas while incorporating modern technology and design elements. Galliera described the Icona line as a “timeless design of iconic Ferraris reinterpreted with innovative materials and state-of-the-art technology.” Under his leadership, Ferrari implemented a highly selective allocation process for the Monza SP1 and SP2, offering them exclusively to 499 of the brand’s most loyal clients. This approach reinforced Ferrari’s commitment to exclusivity and personalized customer engagement. Additionally, Galliera was involved in the presentation of the Monza SP1 and SP2 at the ADI Compasso d’Oro awards, where the models received recognition for their design excellence. His strategic initiatives have significantly contributed to Ferrari’s commercial success, including record vehicle deliveries and the expansion of the brand’s global footprint. His focus on blending heritage with innovation continues to shape Ferrari’s identity in the luxury automotive market.

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