#PaoloMorassutti

Paolo Morassutti (27 April 1927 – 9 August 2013) was an Italian entrepreneur known for introducing Fischerwerke to Italy, helping transform the hardware and DIY retail market. Born in Belluno into a well-established family of wholesalers and timber traders, he was the youngest son of Federico Morassutti, who had grown the family business into a major national distributor. In 1963, he partnered with Artur Fischer to bring Fischer’s innovative S-Plugs to Italy, founding Fischer Italia in Padua. This marked a turning point for the industry, as Paolo modernized retail strategies by adopting self-service formats and expanding into the growing DIY sector. He also co-founded AIGID in 1960, a key organization for large-scale retail distribution in Italy. Paolo Morassutti died in Belluno in 2013, leaving a legacy of innovation and leadership in Italian distribution.

We'll publish a biography on him on the occasion of his anniversary or when it will be reached a sufficient number of cars.

If you would like to share your knowledge and archive with us, click on the UPDATE ME button on the homepage of the car's website to help us improve and complete the information.

The census of all the cars related to this topic is in progress.